ABOUT TOWN: SS24

Our heroine this summer is busy in the best way. Socially active and sophisticated, with places to be and people to see, her car is her haven and the city is her playground.

The campaign is a montage of her most memorable moments. As she digs through the boot of her car for a lost earring, her outfit screams ‘long lunch with the girls’.

Parked in front of a European-style, warm brick apartment building, we see her crouching down to reapply her lippy in the side mirror or her Morris Minor.

In this little car of hers, she’s wonderfully, artfully and expertly chaotic; but to everyone else, she’s refined, she’s thriving, she’s everywhere.